To rally support for Food Banks Canada, we launched a social campaign with Cadbury that turned national pride into purposeful action. With hockey stars Nazem Kadri and Marie-Philip Poulin at the forefront, we delivered a powerful message of unity and generosity, reminding Canadians that when we come together, we can stick it to hunger.
Cadbury is committing $400,000 — the equivalent of 800,000 meals to Food Banks Canada and local food banks by year’s end. This includes a direct donation of $200,000, with up to an additional $200,000 raised through a portion of Cadbury product sales. By purchasing Canadian-made favourites like Cadbury Dairy Milk Chocolate or Mini Eggs, Canadians can join the movement and help feed those in need.
