At the 2024 Women’s March Madness, we brought fans closer to the game with an interactive activation that celebrated basketball as a cultural lifestyle. Rooted in Tampa’s local energy, we gave fans a chance to rep their favourite players through custom apparel by local artists - building fan connection, celebrating community, and reinforcing ESPN’s ongoing commitment to elevating women’s college basketball in fresh, culturally resonant ways. Making this the hottest activation spot in Tourney Town.
