Silk & Snow wanted to move beyond the digital space and bring their brand voice Elevate Your Everyday to life. The challenge was to translate their thoughtful design process and commitment to comfort into a physical experience that created awareness and pulled on the heartstrings of their audience.
We introduced The Art of Home, a sensory-based art exhibit and the brand’s first experiential activation. Guided by Silk & Snow’s commitment to transparency, every touchpoint was intentionally designed. We transformed a busy Toronto corner into a calm, emotionally driven space. From textile stories to thoughtfully designed soundscapes and dreamlike projections, guests were invited to reconnect with what home truly means.
