Acosta and Unilever kicked off their new long-term partnership with a multi-day event across the W Hoboken Hotel and MetLife Stadium. We were tasked to design and produce a concept to highlight this new partnership. Built around the rallying cry “United We Win,” we transformed MetLife Stadium with a suite of custom environmental assets—turf-inspired flooring, large-scale signage, stage graphics, wayfinding, and bespoke jerseys for a ceremonial exchange—drawing from pro sports culture to create a bold, team-driven atmosphere that unified partners and set the tone for the year ahead.
"The Kick Off 2026 meeting in New Jersey was the best launch event I’ve ever attended. It was powerful to see two teams come together with a shared goal—to build a world-class partnership. One comment from Unilever really stood out: ‘If Acosta can execute a meeting like this, we know the in-store execution will be world-class."
